Under Armour Fa Mmara kwan so Adeyɛ: Wɔde Aguadi Agyiraehyɛde Ho Akyinnyegye no Mu Kɔ akyiri Agumadi ntade adwumakuw kɛse a wɔfrɛ no Under Armour afi ase de mmara kwan so asɛm akɔdan adwumakuw bi a ɛde ne ho. Under Armour mmara mu asɛm no mu ade titiriw gyina asɛm a wɔka sɛ wɔabu aguadi agyiraehyɛde so no so. Ɛbɔ sobo sɛ brand’s logo design a ɛyɛ ketewaa no kura “nsɛdi a wontumi nnye ho kyim” ne n’ankasa aguadi agyiraehyɛde. Saa asɛm yi si ahobammɔ a emu yɛ den a ɛwɔ brand agyapade so wɔ nnɛyi akansi gua so no so dua. Mmara mu akodi a ɛte saa abu so bere a nnwumakuw wɛn wɔn adwene mu agyapade a ɛsom bo no. Wɔ brand ketewa bi fam no, eyi betumi ayɛ asɛnnennen a ɛyɛ hu na ɛho ka yɛ den. Nea ebefi mu aba no betumi ayɛ nhwɛso titiriw ama daakye nhyehyɛe ne aguadi agyiraehyɛde ho nsɛm.
Sobo ahorow no a wobɛte ase: Nsɛdi a wontumi nnye ho kyim? Nea ɛwɔ saa akasakasa yi mu titiriw ne adwene a ɛne sɛ "ɛbɛyɛ sɛ adwene atu afra." Ɛsɛ sɛ Under Armour mmaranimfo kuw no kyerɛ sɛ indie brand no ahyɛnsode no di nsɛ dodo. Wɔbɛka sɛ ebia adetɔfo bedi mfomso de nnwumakuw abien no abata ho. Under Armour ahyɛnsode a ɛyɛ nwonwa no yɛ aguadi agyiraehyɛde a wɔakyerɛw din wɔ mmara mu. Ɛyɛ wɔn wiase nyinaa ahyɛnsode a wogye tom no fã titiriw. Wobetumi ahu adwini biara a ɛkyerɛ ne "U" ne "A" format a ɛka bom no wɔ ɔkwan a emu nna hɔ mpo so sɛ ahunahuna. Nneɛma Titiriw a Ɛwɔ Aguadi Agyiraehyɛde Mmara Mu Mpɛn pii no, asennibea ahorow hwehwɛ nneɛma pii mu wɔ nsɛm yi mu. Wɔde aniwa, aso, ne adwene mu nsɛdi nyinaa hwehwɛ mu yiye. Adwene a ɛwɔ hɔ nyinaa a wɔde ma adetɔfo a wɔkyekyem pɛpɛɛpɛ no ne sɔhwɛ a etwa to.
Nsɛdi a Wɔde Hwɛ: So ahyɛnsode ahorow no te sɛ nea ɛte, sɛnea wɔayɛ, ne kɔla? Nsɛdi a Ɛwɔ Aso: So ahyɛnsode ahorow no nnyigyei yɛ pɛ bere a wɔka no? Adwene mu Nsɛdi: So wɔde adwene anaa asɛmti koro no ara ma ɔmanfo?
Sɛ asennibea bi hu sɛ "ɛbɛyɛ sɛ adwene atu afra" a, ɛda adi sɛ wɔbɛhyɛ ahyɛnsode ketewaa no ma wasan ahyɛ din foforo. Saa adeyɛ yi taa yɛ nea ne bo yɛ den na ebetumi asɛe gua a wɔde mmɔdenbɔ ayɛ no.
Ripple Nkɛntɛnso a Ɛwɔ Nnwuma ne Nnwuma Nketewa So Saa mmara mu asɛm yi nyɛ nnwumakuw a wɔde wɔn ho hyɛ mu kɛkɛ. Ɛde nkrasɛm a tumi wom kɔma ntadehyɛ adwuma no nyinaa. Nnwumakuw akɛse rehwɛ wɔn aguadi agyiraehyɛde ahorow no yiye sen bere biara. Wɔ nnwumayɛfo ne indie brands fam no, eyi yɛ kɔkɔbɔ asɛm. Ɛsi hia a ɛho hia sɛ wɔhwehwɛ aguadi agyiraehyɛde ahorow mu yiye ansa na wɔde ahyɛnsode bi aba no so dua. Sɛ wode sika hyɛ mmaranimfo mu ntɛm a, ebetumi asiw mmara mu nsɛm a ɛsɛe ade akyiri yi ano. Abakɔsɛm a Ɛfa Brand no a Wɔbɔ Ho Ban Ho Under Armour wɔ abakɔsɛm a ɛkyerɛ sɛ wɔde ahoɔden bɔ n’adwene mu agyapade ho ban. Wɔde nsɛm a ɛte saa ara akɔdan aban wɔ bere a atwam no mu de abɔ wɔn ahyɛnsode ne wɔn mfonini ahorow a wɔde wɔn nsa ahyɛ ase no ho ban. Saa gyinabea a ɛyɛ basabasa yi yɛ wɔn adwumayɛ ho nhyehyɛe titiriw a wɔde bɛkɔ so akura brand no mudi mu kura mu. Ɛkyerɛ sɛ adwumakuw biara nni hɔ a ɛyɛ ketewa dodo sɛ obiara renhu. Wiase nyinaa aguade ho dawurubɔ ahorow wɔ akuw a wɔn ho akokwaw a wɔatu wɔn ho ama sɛ wɔbɛhwɛ mmara so bu a ebetumi aba wɔ wiase nyinaa. Saa asɛm yi kae yɛn nnwuma afoforo a wɔbɔ wɔn agyapade ho ban, te sɛ anigyede dwumadibea a wodi ho afahyɛ wɔ yɛn asɛm a ɛfa Nea enti a KPop Demon Hunters’ Oscars nkonimdi yɛ ade kɛse, baabi a brand ne identity nso yɛ ade titiriw.
Nkyerɛkyerɛmu a Ɛtrɛw: Branding, Design, ne Technology Saa ntawntawdi yi te mmara, adwini, ne aguadi ntam. Ɛma nsemmisa sɔre wɔ mfitiasede ho wɔ wiase a ahyɛnsode ahyɛ mu ma mu. Ɛsɛ sɛ adwumfo fa aguadi agyiraehyɛde ahorow a ɛwɔ hɔ dedaw no mu. Nsɛdi a wɔanhyɛ da mpo betumi de mmara mu ɔhaw kɛse aba. Nsonsonoe a ɛda nhyɛso ne mmara so bu ntam no betumi ayɛ teateaa ma ɛyɛ nwonwa. Eyi yɛ nokware wɔ adebɔ mu nnwuma nyinaa mu, efi ntade so kosi nkyerɛwee so, sɛnea yehu wɔ adebɔ soronko a ɛwɔ Say hello mu kosi wiase nkyerɛwde a wɔanhyɛ da sen biara no so. Bio nso, mfiridwuma a wɔde yɛ nneɛma a wɔayɛ na wɔhwɛ so no renya nkɔso ntɛmntɛm. Nneɛma foforo a wɔbɛyɛ wɔ nnwuma afoforo mu, te sɛ AI chip mfiridwuma a wɔyɛe wɔ China no betumi ama wɔanya nnwinnade a ɛyɛ nwonwa kɛse mpo a wɔde hwehwɛ aguadi agyiraehyɛde akyi ma nneɛma akɛse.
Awiei: Asase a Ɛyɛ Den a Wobɛfa So Under Armour mmara mu asɛm no yɛ nkaebɔ a tumi wom a ɛkyerɛ hia a ɛho hia sɛ wɔde ahyɛnsode soronko bɛhyɛ mu. Wo adwene mu agyapade a wobɛbɔ ho ban no ho hia kɛse na ama woanya nkwa na woanyin. Ansa na wobewie ahyɛnsode anaa ahyɛnsode biara din no, mmara kwan so nhwehwɛmu a edi mũ no yɛ nea wontumi nsusuw ho. Wohia animdefo akwankyerɛ na ama woahwɛ ahu sɛ wo brand’s identity yɛ soronko na wɔabɔ ho ban? Kuw a ɛwɔ Seemless no yɛ wɔn a wɔyɛ adwuma titiriw wɔ nsɛnnennen a emu yɛ den yi a wodi ho dwuma mu. Di Seemless ho nkɔmmɔ nnɛ na woanya nkɔmmɔ a wode bɛbɔ wo brand daakye ho ban.
