SEO Audits: Sɛnea Wɔyɛ Biako a Ɛma Kar Nkɔso [+ Checklist].
SEO nhwehwɛmu yɛ nhwehwɛmu a ɛkɔ akyiri, anammɔn anammɔn nhwehwɛmu a ɛfa wo wɛbsaet no mfiridwuma akwahosan, emu nsɛm no su, ne nhwehwɛmu a wotumi hu ho. Saa adeyɛ a tumi wom yi ho hia na ama woahu mfiridwuma, kratafa so, emu nsɛm, ne nkitahodi ho nsɛm a esiw wo adwumayɛ kwan. Ɛdenam SEO nhwehwɛmu a edi mũ a wobɛyɛ so no, wo kuw no betumi ayɛ nhyehyɛe ahu, de adi kan, na wɔasiesie akwanside ahorow a esiw wo kar akwantu, dibea, ne nea ɛho hia sen biara no, wo nsakrae ano. Awiei koraa no, akontaabu a wɔayɛ no yiye no da hokwan atitiriw a ehia na ama w’adwuma mu botae atitiriw anya nkɔso na ama woanya nkɔso a ɛtra hɔ daa adi.
Dɛn Pɛpɛɛpɛ ne SEO Audit na Dɛn Nti na Ɛho Hia? Fa no sɛ SEO audit sɛ akwahosan nhwehwɛmu a edi mũ ma wo wɛbsaet no. Ɛkɔ akyiri sen sɛ wobɛhwɛ no ntɛm na ɛkɔ akyiri wɔ nneɛma a nhwehwɛmu mfiri te sɛ Google de di dwuma de hyehyɛ nkratafa no mu kɔ akyiri. Botae titiriw ne sɛ wobehu ɔhaw ahorow ansa na abɛyɛ nea emu yɛ den. Proactive audit boa wo ma wokɔ so di algorithm updates ne competitor moves anim.
Nneɛma Titiriw a Ɛwɔ SEO Nhwehwɛmu a Ɛkɔ Akyiri Mu Ɛsɛ sɛ SEO akontabuo biara fa nneɛma a ɛho hia pii ho na ama atu mpɔn. Ɔkwan a wɔfa so yɛ ade nyinaa hwɛ hu sɛ wɔrennyaw ɔbo biara a wɔandan.
Technical SEO: Eyi hwehwɛ wo site no infrastructure mu, a site no ahoɔhare, crawlability, ne indexation ka ho. On-Page SEO: Eyi twe adwene si krataafa no mu nneɛma ankorankoro te sɛ asɛmti tags, meta nkyerɛkyerɛmu, ne header tags so. Nsɛm a ɛwɔ mu no yiye: Eyi hwɛ sɛnea wo wɛbsaet no mu nsɛm no fata, emu dɔ, na ɛyɛ soronko. Backlink Profile: Eyi hwehwɛ link ahorow a ɛkyerɛ wo wɛbsaet no dodow ne ne su mu fi wɛbsaet afoforo so.
Wo Anamɔn-Anamɔn Kwankyerɛ a Wobɛyɛ SEO Audit a Tumi Adeyɛ a wɔahyehyɛ akyi a wobedi no ho hia kɛse ma akontaabu a ɛde nhumu a wobetumi de adi dwuma ma. Saa akwankyerɛ yi kyekyɛ mu yɛ no afã horow a wotumi di ho dwuma.
Anamɔn 1: Mfiridwuma Fapem ne Site Crawl Fi ase denam krawler adwinnade bi a wode bedi dwuma de ahwehwɛ wo wɛbsaet no mfiridwuma akyi dompe no mu. Saa anammɔn yi da fapem nsɛm a ebetumi adi wo SEO mmɔdenbɔ no dɛm adi. Fa w’adwene si mfomso a ɛwɔ kraw mu, link ahorow a asɛe, ne nkratafa a ɛde brɛoo gu mu a wubehu so. Mfiridwuma fapem a ɛyɛ den a wɔbɛhwɛ ahu no yɛ nea wontumi nsusuw ho mma nhwehwɛmu a wotumi hu.
Anamɔn 2: In-Page On-Page Element Analysis a ɛkɔ akyiri Afei, hwehwɛ nneɛma a ɛwɔ kratafa no so wɔ wo nkratafa atitiriw a wode bɛkɔ no nyinaa mu yiye. Ɛsɛ sɛ wɔyɛ kratafa biara yiye na ama wɔatumi de n’asɛmti no adi pefee akyerɛ mfiri a wɔde hwehwɛ nneɛma mu.
Hwɛ sɛ title tags yɛ soronko, ɛhyɛ nkuran, na ɛwɔ nsɛmfua atitiriw titiriw. Hwɛ sɛ meta nkyerɛkyerɛmu yɛ nsɛm a wɔaboaboa ano a ɛkanyan adwene a ɛhyɛ kliki ho nkuran. Hwɛ sɛ wɔde header tags (H1, H2, H3) di dwuma yiye de hyehyɛ emu nsɛm.
Anamɔn 3: Nsɛm a ɛwɔ mu no ho nhwehwɛmu a ɛkɔ akyiri Hwɛ sɛnea wo nsɛm a ɛwɔ hɔ dedaw no ye ne sɛnea ɛyɛ adwuma. Kyerɛ nkratafa a ɛnyɛ adwuma yiye anaasɛ ne bere atwam. Hwehwɛ nsɛm a ɛyɛ tratraa a ehia sɛ wɔtrɛw mu ne hokwan ahorow a wode bɛboaboa nkratafa a ɛte saa ara ano. Nsɛm a ɛkorɔn, a ɛkɔ akyiri yɛ ade titiriw a ɛma wonya dibea.
Anamɔn 4: Backlink Profile Nhwehwɛmu Hwehwɛ wɛbsaet ahorow a ɛrekɔ wo so no mu. Backlink profile a ɛyɛ papa a efi wɛbsaet ahorow a ɛwɔ tumi so no ma wo domain tumidi no yɛ kɛse. Hu na pow link biara a awuduru wom anaa spammy a ebetumi asɛe wo din wɔ search engine ahorow mu. Ɛsɛ sɛ nkitahodi a ɛyɛ papa a wɔbɛkyekye no yɛ mmɔdenbɔ a ɛkɔ so, te sɛ ɔkwan a yɛaka ho asɛm wɔ yɛn akwankyerɛ a ɛfa sɛnea wobɛma wo sohyial media so nsɛm a wode bɛto gua no yɛ adwuma sɛ ɔbɔadeɛ de akora bere so no ara pɛ.
Wo Nhwehwɛmu a Woahu wɔ Akontaabu mu no a wode bedi kan na wode adi dwuma Nsɛmpɔw a wobehu no yɛ ɔko no fã pɛ. Mfaso ankasa no fi ɔkwan a wobɛfa so ayɛ a egyina nea woahu so.
Adeyɛ Nhyehyɛe a Wɔde Di Kan a Wɔbɛyɛ Fa nea woahu no gyina nkɛntɛnso a ebetumi aba ne mmɔden a wɔbɔ sɛ wubesiesie so kyekyɛ nneɛma mu. Di kan di nnwuma a ɛwɔ nkɛntɛnso kɛse, a ɛnyɛ den pii ho dwuma na ama woadi nkonim ntɛmntɛm. Saa kwan yi ma nkɔsoɔ na ɛkyerɛ mfasoɔ a ɛwɔ SEO akontabuo nhyehyɛeɛ no so ma wɔn a wɔdi dwuma no.
Nea efi mu ba a wɔhwɛ so ne nea wɔsan yɛ bio SEO nyɛ adwuma a wɔyɛ no pɛnkoro pɛ. Sɛ wode nsakraeɛ di dwuma wie a, hwɛ wo adwumayɛ ho nsɛnkyerɛnneɛ titire te sɛ organic traffic ne rankings yie. Fa saa data yi siesie wo nhyehyeɛ na yɛ wo akontabuo kyinhyia a ɛdi hɔ no ho nhyehyɛeɛ. Nkɔso a ɛkɔ so yɛ ade titiriw a ɛma wonya nkɔso bere tenten.
SEO Audit Nhwehwɛmu a Wɔde Ma Kwa Fa nhwehwɛmu kratasin yi di dwuma de hwɛ hu sɛ wobɛka nneɛma a ɛho hia nyinaa ho asɛm wɔ wo akontaabu a edi hɔ no mu.
[ ] Crawlability & Indexation Gyinabea [ ] Site Ahoɔhare & Core Web Vitals [ ] Mobile-adamfofa [ ] URL Nhyehyɛe & Mfinimfini Nkitahodi [ ] Title Tag ne Meta Nkyerɛkyerɛmu a Wɔayɛ no Yiye [ ] Ti Tag (H1-H3) Nhyehyɛe [ ] Nsɛm a ɛwɔ mu no yiyedi, emu dɔ, ne nea ɛyɛ soronko [ ] Mfonini Alt Nsɛm a WɔakyerɛwNneɛma a wɔyɛ no yiye [ ] Backlink Profile Akwahosan & Pow a Wɔpow Nkitahodi a Awuduru wom [ ] Akansiefoɔ Nsonsonoeɛ Nhwehwɛmu
Awiei: Dane Nhumu ma Ɛnyɛ Nkɔso SEO akontaabu a edi mũ yɛ tweatibo a ɛwɔ dijitaal aguadi nhyehyɛe biara a edi mu. Ɛma nhumu a emu da hɔ, a egyina data so a ehia na wɔde asiesie nsɛm a ɛho hia na wɔabue nkɔso hokwan foforo. Ɛdenam nhyehyɛe a wobɛyɛ wɔ mfiridwuma, kratafa so, ne kratafa akyi nneɛma so no, wubetumi ayɛ wɛbsaet a nhwehwɛmu mfiri ne wɔn a wɔde di dwuma nyinaa ani gye ho. Sɛ wopɛ nhumu pii wɔ wo aguadi mmɔdenbɔ a wobɛma ayɛ mmerɛw ho a, hwehwɛ yɛn asɛm a ɛfa sɛnea wobɛma wo social media posting ayɛ adwuma sɛ ɔbɔadeɛ. Woasiesie wo ho sɛ wobɛma wo kar akwan nkɔanim ntɛmntɛm? Fi ase wo SEO akontaabu a edi mũ no ne Seemless nnɛ na sesa wo hwehwɛ a wohu.
