Nea Enti a PR Adwumayɛ Bo a Wobɛda no Adi no Ho Hia Sen Bere Biara
Wɔ nnɛyi wiase a AI na ɛkanyan, a wɔmfa kliki biara nni dwuma mu no, mfaso pɔtee a ɛwɔ ɔmanfo ntam abusuabɔ (PR) so wɔ adwumayɛ mu a wɔbɛda no adi no ho hia. Adwumayɛfo a wɔtɔn nneɛma ne PR ho adwumayɛfo hyia nhyɛso a ɛrekɔ soro sɛ wɔbɛkyerɛ mfaso tẽẽ afi sika a wɔde asie mu. Nea eye ne sɛ, sɛ wɔde UTM parameters ne Google Analytics 4 (GA4) bom a, ɛma ɔkwan a tumi wom a wɔfa so di sika a wonya fi nsɛm ho amanneɛbɔ mmɔdenbɔ a wɔanya mu no akyi na wɔada no adi.
Saa kwan yi kɔ akyiri sen vanity metrics te sɛ impressions ne clicks. Ɛde PR dwumadi ahorow no bata adwumayɛ mu nsunsuanso a wotumi hu ho tẽẽ.
UTM Parameters a ɛfa PR Attribution ho nteaseɛ
UTM parameters yɛ tags a ɛnyɛ den a wɔde aka URL bi awiei. Wɔboa ma wodi wo wɛbsaet no so akwantuo fibea, ɔkwan a wɔfa so yɛ adwuma, ne ɔsatuo din. Sɛ obi a ɔde di dwuma no klik link bi a ɛwɔ saa tags yi so a, GA4 kyere saa data yi, na ɛma wotumi de attribution pɔtee bi kyerɛ.
Wɔ PR fam no, eyi kyerɛ sɛ wubetumi adi kar akwantu a efi nsɛm ho amanneɛbɔ mu asɛm pɔtee bi, nsɛm ho amanneɛbɔ mu, anaa sohyial media ho asɛm bi akyi. Sɛ wode wo link ahorow no agyirae yiye a, ɛno ne ade a edi kan a wobɛfa so akyerɛ sɛ ɛsom bo.
Key UTM Parameters a Wɔde Di Dwuma
Sɛ woreyɛ URLs ama PR ɔsatuo a, fa w’adwene si saa UTM parameters titire yi so:
utm_source: Kyerɛ ɔdawurubɔfo anaa asɛnka agua (e.g., sejournal, forbes). utm_medium: Kyerɛ ɔkwan no su (e.g., referral, social, email). utm_campaign: Bobɔ ɔsatu anaa nhyehyɛe pɔtee no din. utm_content: Nsonsonoe wɔ nkitahodi ahorow mu wɔ ɔsatu koro no ara mu (wopɛ nanso mfaso wɔ so).
Edin a wɔbɔ ho nhyehyɛe a ɛkɔ so daa no ho hia kɛse ma amanneɛbɔ ne nhwehwɛmu a ɛyɛ nokware wɔ GA4 mu.
GA4 a wɔde bedi dwuma de asusuw nsɛm ho amanneɛbɔfo nkɛntɛnso a wɔanya
Google Analytics 4 de nneɛma a ɛkɔ anim a wɔde susuw ɔdefo a wɔde wɔn ho hyɛ mu ne nsakrae ahorow ma. Ɛdenam wo UTM-tagged data a wode bɛba so no, wubetumi ahwehwɛ sɛnea nsɛm ho amanneɛbɔ a woanya no boa ma wo botae ahorow no mu.
GA4’s event-based model ma wo kwan ma wodi nneyɛe pɔtee a wɔn a wɔde di dwuma no yɛ bere a wɔakliki PR link bi akyi no akyi. Eyi betumi ayɛ nsɛmma nhoma a wɔde wɔn nsa bɛhyɛ ase, nsɛm a wɔbɛtwe, anaa nneɛma a wɔbɛtɔ.
Nsakraeɛ Nsɛm a Ɛsisi wɔ GA4 mu a Wobɛhyehyɛ
Sɛ wopɛ sɛ wosusu PR nkonimdie a, kyerɛkyerɛ nsakraeɛ titire a ɛsisi wɔ wo GA4 agyapadeɛ mu. Nsɛm a ɛtaa ba ma PR no bi ne:
Di kratasin a wɔde mena Nneɛma a wɔtɔ Nkitahodi ho abisade ahorow Nsɛm a ɛwɔ mu a wɔde wɔn ho hyɛ mu (e.g., video a wɔhwɛ, bere a ɛwɔ kratafa so) .
Sɛ wo hyehyɛ wie a, wobɛtumi de nsakraeɛ yi asan akɔ wo UTM-tagged PR links no so. Eyi de adanse a emu da hɔ a ɛkyerɛ sɛ sika a wonya no nya nkɛntɛnso ma.
Nsɛnnennen a Wodi So wɔ AI ne Zero-Click Atwa Yɛn Ho Ahyia Mu
AI aboafo a ɛrenya nkɔanim ne nea efi nhwehwɛmu a wɔkyere so zero-click no de nsɛnnennen foforo ba wɔ akyi a wodi ho. Ebia wɔn a wɔde di dwuma no benya mmuae tẽẽ afi nhwehwɛmu nsɛm nketenkete mu a wɔrenkɔ wo wɛbsaet no so.
Nanso, UTM parameters da so ara yɛ adwuma yiye ma kliki a efi mmeae afoforo akyi di. Fa w’adwene si so sɛ wobɛsusuw kar a ɛkɔ tẽẽ afi nsɛm ho amanneɛbɔ mmeae a woanya wɔ baabi a wɔda so ara klik link ahorow so.
Wo PR tracking a wode bɛka aguadi mmɔdenbɔ afoforo ho no ma wunya adwene a edi mũ. Sɛ nhwɛso no, sɛnea wobɛte sɛnea wobɛkyekye ‘feed-only’ Performance Max ɔsatu no ase no betumi aboa wo PR attribution nhyehyɛe no.
Nneyɛe Pa a Wɔde Di Dwuma wɔ UTM ne GA4 Tracking mu
Sɛ wɔde bedi dwuma yiye a, ɛhwehwɛ sɛ wɔyɛ nhyehyɛe na wɔyɛ no pɛpɛɛpɛ. Di saa nneyɛe pa yi akyi na ama woahwɛ ahu sɛ woaboaboa nsɛm ano pɛpɛɛpɛ.
Yɛ UTM Tracking Nhyehyɛe a Wɔde Di Dwuma
Kyerɛw wo UTM din a wobɛto ho nhyiam ahorow ansa na woafi ɔsatu ahorow ase. Eyi siw adwene mu naayɛ ano na ɛhwɛ hu sɛ kuw no mufo nyinaa de tag koro bedi dwuma.
Fa spreadsheet anaa UTM dansi adwinnade di dwuma de yɛ URL ahorow a ɛkɔ so daa. Eyi ma mfomso so tew na ɛma adeyɛ no yɛ mmerɛw.
Hwɛ Wo GA4 Data no mu Daa
Yɛ nhyehyɛe sɛ wobɛsan ahwɛ wo GA4 amanneɛbɔ ahorow no daa. Hwɛ sɛ wɔde traffic reba no yiye na hwehwɛ abirabɔ biara.
Wei boa wo ma wokyere nsɛmnsɛm ntɛm na wokura data mudi mu kura mu. Data a ɛho tew ho hia na ama wɔada PR bo a ɛsom adi ama wɔn a wɔde wɔn ho hyɛ mu no.
Sɛ wobɛkɔ so anya dijitaal nneɛma a ɛtrɛw ho nsɛm foforo a, ɛboa nso. Sɛ nhwɛso no, sɛ wusua sɛnea startups betumi de AI video adi dwuma de anyin a, ebetumi ama woahu wo multimedia PR akwan horow.
Nsɛm a Wɔayɛ ho Nhwehwɛmu: PR a wɔde bata sika a wonya ho
Nnansa yi ara tech startup bi de UTM parameters dii dwuma de dii product launch PR ɔsatu bi akyi. Wɔde tagged links wɔ press releases ne media outreach emails mu.
Wɔ GA4 mu no, wohui sɛ nsɛm ho amanneɛbɔfo a wɔanya sika no maa nnipa bɛboro 500 kɔɔ wɛbsaet hɔ. Nea ɛho hia kɛse no, saa nsrahwɛ ahorow yi maa nnipa 50 a wɔde wɔn nsa hyɛɛ ase sɛ wɔmfa wɔn ho nhyɛ mu a wontua hwee, a ɛyɛ nsakrae titiriw.
Ɛdenam sɛnea wɔkae sɛ saa nnipa a wɔde wɔn nsa hyɛɛ ase yi fi PR mmɔdenbɔ tẽẽ so no, wɔdaa ROI a emu da hɔ adi. Saa data yi boae ma wonyaa PR sikasɛm nhyehyɛe a ɛkɔɔ soro maa daakye ɔsatu ahorow.
Awiei: Fi ase Da Wo PR Bo a Wobɛkyerɛ Ɛnnɛ
UTM parameters ne GA4 a wɔde bedi dwuma no yɛ ɔkwan a wɔada no adi sɛ wɔfa so kyerɛ PR bo a ɛsom wɔ adwumayɛ mu. Ɛde data no mana ɛho hia na ama wɔabu sika a wɔde bɛto mu no bem na wɔama akwan horow a wɔfa so yɛ adwuma no yɛ papa.
Fi ase denam tagging wo PR ɔsatu a edi hɔ no so na hyehyɛ nsakrae akyi di wɔ GA4 mu. Nhumu a wubenya no bɛsakra sɛnea wususuw nkonimdi no.
Sɛ wopɛ afotuo a ɛkɔ akyiri wɔ wo aguadi mmɔdenbɔ a wode bɛka abom ho a, hwehwɛ yɛn akwankyerɛ a ɛfa WordPress ahobanbɔ foforɔ ne mfomsoɔ a wɔsiesie ho. Woasiesie wo ho sɛ wobɛma wo tracking no ayɛ mmerɛw? Sua sɛnea Seemless betumi aboa wo ma woayɛ UTM nhyehyɛe ne GA4 amanneɛbɔ a ɛyɛ adwuma wɔ ɔkwan a ɛyɛ adwuma so ma nhumu a ɛyɛ nnam.
