Google Bua Nsɛmmisa a Ɛfa Search Console’s Branded Queries Filter ho
Google Bua Nsɛmmisa a Ɛfa Search Console’s Branded Queries Filter ho
Google abue Search Console branded queries filter no wɔ aban kwan so ama wɛbsaet ahorow a ɛfata nyinaa. Saa update titiriw yi ama nsemmisa pii afi SEO adwumayɛfo ne site wuranom a wɔn ho pere wɔn sɛ wɔde saa data segmentation adwinnade foforo yi bedi dwuma no hɔ. Sɛnea wobɛte ase sɛnea wobɛsesa nsɛmmisa a wɔakyerɛw din wɔ so wɔ Google Search Console mu no ho hia na ama woanya mfonini a emu da hɔ a ɛfa wo sait no organic search adwumayɛ ho. Saa adeɛ yi ma wo kwan ma wotetew nhwehwɛmu a wo brand din wom no mu firi search traffic a ɛtrɛ a ɛnyɛ branded ho. Tu a wɔatu sɛ wɔbɛma saa filter yi ayɛ nea ɛwɔ amansan nyinaa mu no ma wonya nhumu a emu dɔ ma adwumayɛ mu nhwehwɛmu. Momma yɛnkɔ nsɛm atitiriw no mu na yɛnhwɛ nsɛmmisa a wɔtaa bisa a ɛfa saa nhyehyɛe yi ho no ho dwuma.
Dɛn ne Search Console Branded Nsɛmmisa Filter no? Branded queries filter no yɛ adwinnade foforo a wɔde kyekyɛ data mu wɔ Google Search Console mu. Ɛma wɛbmasters tumi yi search traffic a wɔn brand din anaa ne nsakraeɛ ka ho no ho. Saa mpaapaemu yi ho hia na ama wɔasusuw adwumayɛ ho pɛpɛɛpɛ. Ɛdenam branded traffic a wobɛyi afi mu so no, wubetumi de w’adwene asi wo site no discoverability a ɛfa generic, non-branded keywords ho nkutoo so. Eyi ma wunya adwene a ɛyɛ nokware kɛse wɔ wo SEO mmɔdenbɔ ho a ɛboro wo brand equity a ɛwɔ hɔ dedaw no so. Ɛboa ma wobua asɛmmisa a ɛho hia no: so nkurɔfo rehwehwɛ wo esiane nea woyɛ nti, anaasɛ onipa ko a woyɛ ara kwa?
Nea Enti a Saa Filter Yi Ho Hia ma SEO Analysis Branded traffic taa nya click-through rates ne conversion metrics a ɛkorɔn fi awosu mu. Bere a ɛyɛ papa no, ebetumi asɛe wo adwumayɛ ho nsɛm nyinaa. Saa filter yi ma kwan ma wɔyɛ nhwehwɛmu a ɛho tew wɔ wo organic search strategy no mmɔdenbɔ ho. Afei wobɛtumi atoto nkɛntɛnsoɔ ankasa a ɛwɔ wo nsɛm ne mfiridwuma mu SEO adwuma so. Ɛma mfitiaseɛ a ɛda adi pefee ma nkɔsoɔ wɔ unbraded, top-of-funnel search visibility mu. Eyi yɛ data a ɛho hia ma SEO nhyehyɛe biara a ɛkɔ akyiri.
Nsɛmmisa Titiriw a Google Buae Wɔ dawurubɔ no akyi no, Google dii nsɛm pii a na ɛyɛ basaa wɔ SEO kuw no mu ho dwuma. Saa afã horow yi a wobɛma emu ada hɔ no yɛ ade titiriw a ɛbɛma wode filter no adi dwuma yiye na woakwati sɛ wɔbɛkyerɛ wo data ase wɔ ɔkwan a ɛnteɛ so.
Ɔkwan Bɛn so na Google Kyerɛkyerɛ "Branded Query" ase? Google nhyehyɛe no ankasa kyerɛ nsɛmmisa a ɛde bata wo brand ho. Mpɛn pii no, nea ɛka eyi ho ne w’adwumakuw din, nneɛma din, ne nkyerɛwde a ɛnteɛ a wɔtaa de di dwuma. Wɔayɛ algorithm no sɛnea ɛbɛyɛ a ɛbɛyɛ nea ɛkɔ akyiri nanso ɛnyɛ nea wɔn a wɔde di dwuma no de nsa nsiesie. Saa kwan a wɔfa so yɛ adwuma yi hwɛ hu sɛ ɛyɛ pɛpɛɛpɛ nanso ɛkyerɛ sɛ wuntumi mfa nsa nka nsɛmfua pɔtee bi ho anaasɛ wonyi mfi hɔ. Ɛsɛ sɛ wode wo ho to Google ntease a ɛwɔ wo brand no nhwehwɛmu nan ase no so. Ɛyɛ nhyehyɛe a ɛyɛ nnam a ɛnam hwehwɛ suban so.
Amanneɛbɔ Bɛn na Ɛboa Filter no? Branded queries filter no wɔ hɔ mprempren wɔ core Search Console amanneɛbɔ ahorow pii mu. Sɛ wode di dwuma a, ɛboa ma wɔsiesie data wɔ adwumayɛ mmeae atitiriw nyinaa. Amanneɛbɔ atitiriw a wɔfoa so no bi ne: Search Results Report: Filter total clicks, impressions, ne average gyinabea ma branded vs. non-branded nsɛmmisa. Adwumayɛ ho Amanneɛbɔ: Hwehwɛ sɛnea nkratafa ahorow yɛ adwuma wɔ asɛmmisa biara ho. Kratafa ne Video Index Amanneɛbɔ Foforo: Te nea wɔahu ne adwumayɛ a wɔakyekyɛ mu sɛnea asɛmmisa no su te ase. Saa nkabom yi ma kwan ma wɔyɛ nhwehwɛmu a ɛwɔ afã horow pii wɔ asɛnka agua no mu tẽẽ. Ɛma ɛho nhia sɛ wɔde nsa de data kɔ amannɔne na wɔkyekyɛ mu a ɛyɛ den no fi hɔ.
Sɛnea Wode Filter no Di Dwuma Ma Nhumu a Wotumi Yɛ Adwuma Sɛ́ wubenya kwan akɔ data no so ara kwa no nnɔɔso. Mfaso ankasa no fi saa nhumu yi a wode bedi dwuma de asiesie wo SEO ne nsɛm a ɛwɔ mu ho nhyehyɛe no mu. Sɛnea wubetumi de saa filter yi adi dwuma yiye ni.
1. Benchmark Nokware Organic Nkɔso Fa asɛmmisa data a ɛnyɛ branded no di dwuma sɛ KPI titiriw ma organic nkɔso. Saa metric yi da nkonim a woadi wɔ atiefo foforo a wonnim wo brand no a wobɛtwetwe wɔn no adi. Fa botae ahorow si hɔ a egyina nkɔanim a ɛba wɔ kliki ne nsusuwii a ɛnyɛ ahyɛnsode so ɔsram biara so. Eyi ma wonya nkɔso metric a ɛyɛ den na ɛyɛ pɛpɛɛpɛ sen kar akwantu nyinaa. Ɛsusu sɛnea wo keyword targeting ne emu nsɛm a ɛfa ho no tu mpɔn tẽẽ.
2. Tew Nsɛm a Ɛwɔ Mu Ho Nhyehyɛe no Mu Hwehwɛ nkratafa ne nsɛmti a ɛma kar a ɛnyɛ branded no kɔ kɛse. Fa nsɛm a wobɛbɔ atwa saa nsɛmti a edi mu yi ho ahyia no so mmɔho abien. Nea ɛne no bɔ abira no, kyerɛ content gaps wɔ baabi a wo brand no mu yɛ den nanso generic visibility yɛmrɛ. Saa nhwehwɛmu yi betumi akyerɛ wo samufo kalenda ne nsɛmfua atitiriw nhwehwɛmu mmɔdenbɔ kwan. Ɛhwɛ hu sɛ worekyekye tumidi wɔ mmeae a ɛfata wɔ wo niche no mu. Sɛ nhwɛsoɔ no, nteaseɛ a ɛfa core platform updates ho yɛ ade titire, te sɛ sɛdeɛ WordPress Gutenberg 22.7 Lays Groundwork For AI Publishing hyehyɛ content creation workflows.
3. Tu mpɔn wɔ Technical SEO Diagnostics mu Sɛ worehwehwɛ kar akwan a ɛso atew mu a, di kan fa branded query filter no di dwuma. Sɛ non-branded traffic so tewee nanso branded kɔɔ so yɛɛ stable a, ɛda adi sɛ asɛm no da wo SEO so, na ɛnyɛ brand din. Eyi betumi aboa ma wɔatew nneɛma a ɛde ba indexation nsɛm, rankings a ayera ma nsɛmfua atitiriw, anaa algorithm updates. Ɛdan kar akwan ho dadwen a ɛtrɛw ma ɛbɛyɛ mfiridwuma mu nhwehwɛmu pɔtee bi a wotumi de di dwuma. Eyi ma wɔkora bere a ɛsom bo so wɔ beae no akontaabu ne mmɔden a wɔbɔ sɛ wɔbɛsan agye no mu.
Awiei ne Anammɔn a Edi Hɔ Amansan nyinaa rollout a Search Console branded queries filter yɛ anammɔn a tumi wom a ɛkɔ anim ma data-driven SEO. Ɛma mmeae wuranom tumi ma wɔde oprehyɛn mu pɛpɛɛpɛ twitwa wɔn adwumayɛ mu, na wɔde wɔn adwene si mmɔdenbɔ ahorow so wɔ baabi a ɛho hia kɛse. Fi ase denam filter no a wode bedi dwuma wɔ w’abakɔsɛm data so de ayɛ adwumayɛ mfiase. Kae sɛ nnwinnade ye te sɛ ɔkwan a wɔfa so yɛ no nkutoo. Sɛ wohwehwɛ saa data a wɔakyekyɛ mu yi mu bere nyinaa a, ɛbɛda akwahosan ankasa a ɛwɔ wo organic search a wowɔ no mu adi. Woasiesie wo ho sɛ wobɛdan saa nhumu ahorow yi ayɛ no nkonimdi kwan? Ma abenfoɔ a wɔwɔ Seemless no nhwɛ wo Search Console data no so na wɔnyɛ SEO nhyehyɛeɛ a wɔahyɛ da ayɛ a ɛma nkɔsoɔ ankasa, a ɛnni ahyɛnsodeɛ.
