Ampa, yebetumi aka nea TikTok hashtag trends ne nsɛnnennen a ɛyɛ hyew sen biara no yɛ mprempren — nanso saa asɛm yi bɛyɛ nea ne bere atwam bere a wobɛkenkan awie no.
Nanso yɛanya biribi a eye mpo ama wo: 2026 TikTok trend report a ne nyinaa fa mfonini kɛseɛ no ho.
Ase hɔ no, yɛboaboaa macro trends 11 a ɛrekɔ so wɔ TikTok so ma brands ne creators nyinaa.
Key takeawaysTikTok trends taa hyɛ akuw abiɛsa mu: format, meme, ne audio. Adebɔfoɔ san yɛ video format, riff wɔ meme so, anaasɛ wɔkyekyere nsɛm twa viral nnyigyei ho hyia.Sperimentation is a must on TikTok. Ɛdenam sɛnea wɔsɔ format ahorow, editing styles, ne hooks hwɛ so no, brands betumi asua nea ɛne wɔn atiefo no hyia ankasa.TikTok yɛ search engine a ɛreba. Mprempren adetɔfo 49% de TikTok di dwuma de hwehwɛ mmuae na wosua nsɛmti foforo ho ade.TikTok na ɛrema wɔahu nneɛma. 83% a wɔde di dwuma no ka sɛ wɔahu ade foforo bi wɔ TikTok so. Wɔn a wɔde di dwuma no betumi atɔ tẽẽ afi video ahorow, livestreams, anaa ɔbɔadeɛ storefronts.Creator partnerships unlock reach. Sɛ wo ne adebɔfo yɛ adwuma a, ebetumi aboa ma brand ahorow no adu atiefo nkyɛn wɔ ɔkwan a ɛte sɛ nea ɛyɛ awosu ma asɛnka agua no so.
Dɛn ne TikTok su a ɛkɔ so?
TikTok su yɛ video, nnyigyei, anaa adwene bi a ɛtrɛw ntɛmntɛm wɔ asɛnka agua no so.
Sɛ́ anka video biako a ɛtrɛw no, su bi taa da adi sɛ video ɔhaha pii — anaa mpempem pii mpo — a wɔasisi atwa adwene koro no ara ho ahyia. Ɔbɔadeɛ baako de adwene no to hɔ, afoforo fi ase yɛ riff wɔ so, na mpofirim ara wo feed no nyinaa yɛ nea nkyerɛase ahorow ahyɛ mu ma.
TikTok mu nneɛma dodow no ara gu akuw atitiriw abiɛsa mu:
Format trends: Eyinom yɛ video formats a wotumi san yɛ bio, te sɛ POV abakɔsɛm, nsakrae a ɛba ansa na wɔayɛ ne akyi, ne “Day in my life” video ahorow.
Meme trends: Eyinom yɛ aseresɛm a enni bere tiaa bi anaa amammerɛ mu nsɛm a nkurɔfo san frafra na wɔsan kyerɛ ase.
Audio trend: Eyi ne bere a dwom anaa nnyigyei bi a ɛka obi fi ase na adebɔfo fi ase yɛ video ahorow twa ho hyia.
Bonus: Nya TikTok Nkɔsoɔ Checklist a wontua hwee firi TikTok ɔbɔadeɛ a wagye din Tiffy Chen hɔ a ɛkyerɛ wo sɛdeɛ wobɛnya akyidifoɔ ɔpepem 1.6 a wowɔ studio akanea 3 pɛ ne iMovie.
Sɛnea wubesi gyinae sɛ ebia trend bi fata wo brand no anaa
Wɔ brand ahorow fam no, ɛsɛ sɛ huruw a wobehuruw akɔ su bi so no yɛ nea wɔhyɛ da paw. Gye bere kakra fa hwɛ sɛ ebia nea ɛrekɔ so no:
Ɛyɛ brand-ahobammɔ. Nneɛma bi a ɛkɔ so no gyina aseresɛm a ɛyɛ hu, amammerɛ mu nsɛm, anaa nkyerɛkyerɛmu a ebia ɛne wo brand gyinapɛn ahorow nhyia so.
Ɛfata wo brand nne. Sɛ kyɛfa a wubenya no bɛhwehwɛ sɛ wode ɛnne anaa nipasu soronko koraa a, ebia ɛbɛyɛ te sɛ nea wɔhyɛ w’atiefo no.
Ɛyɛ nea wotumi sesa. Video ahorow a eye sen biara a aba so no nnyɛ sɛnea wɔayɛ no ho mfonini kɛkɛ. Wɔma ɛyɛ wɔn ankasa de.
Ɛda so ara fa ho. Sɛ wo pene a wobɛpene so no gye adapɛn kakraa bi a, ebia bere no bɛba ansa na woatumi abɔ “Publish.”
Sɛ su bi hyɛ nnaka a ɛwɔ atifi hɔ no nyinaa mu a, ebetumi aboa wo ma woadu atiefo foforo nkyɛn na woada nipasu bi adi. Sɛ ɛnte saa a, ɛtaa yɛ papa sɛ wobɛtra ase (nanso gye yɛn di, su foforo bi wɔ hɔ bere nyinaa).
TL;DR: Ɛsɛ sɛ brands si gyinae sɛ ebia wɔbɛka TikTok su bi ho denam nhwehwɛmu a wɔbɛhwehwɛ sɛ ɛyɛ brand-safe, ɛne wɔn brand nne hyia, na wotumi sesa no.
6 a ɛho hia sen biara TikTok trends ma brands
TikTok trends asia a ɛsɛ sɛ brand ahorow kɔ so tra wɔn radar so ni:
TikTok mu nsɛm yɛ adebɔ ne sɔhwɛ
TikTok yɛ nhwehwɛmu afiri a ɛreba
TikTok yɛ engine a ɛma wohu nneɛma a wɔyɛ
Organic ne nea wotua ho ka reyɛ biako
Ɔbɔadeɛ fekubɔ bue kwan ma wotumi kɔ baabiara
Odi nkonim wɔ TikTok so kɔ akyiri sen adwene a wohu
1. TikTok mu nsɛm yɛ adebɔ ne sɔhwɛ
TikTok pɛ nipasu sen polish. Nea ɛnte sɛ platform afoforo no, TikTok mu nsɛm taa yɛ adwuma yiye bere a ɛte nka sɛ ɛyɛ kurom hɔ de, ɛyɛ nea ɛba ara kwa, na — nea ɛsen ne nyinaa no — ɛyɛ onipa.
Ɛnyɛ nwonwa sɛ TikTok dwumadiefoɔ 78% hwɛ platform no hwehwɛ nsɛm a ɛyɛ serew, ɛfa ho, na ɛyɛ anigyeɛ, sɛdeɛ yɛn Social Trends Report a ɛtwa toɔ no kyerɛ no.
Brands a wonsuro sɛ wɔbɛsɔ ahwɛ no taa nya nea ɛka wɔn atiefo.
Nea enti a ɛho hia
TikTok nnyɛ nea ɛreba saa wɔ nea ɛkanyan ne algorithm no ho, nanso ade biako na wɔte ase kɛse: video ahorow a ɛma nkurɔfo kɔ so hwɛ no taa piapia nnipa pii.
Metrics te sɛ hwɛ bere, wie dodow, ne mpɛn pii hwɛ nyinaa kyerɛ sɛ nkurɔfo ani gye wo nsɛm no ho. Sɛ saa dodow no mu yɛ den a, ɛda adi sɛ TikTok bɛkyerɛ video no akyerɛ nnipa pii.
Ɔkwan a eye sen biarasɛ wobɛma saa metrics no atu mpɔn ne sɛ wobɛsɔ abasɛm a wɔka, sɛnea wɔsesa, ne hook ahorow ahwɛ. Bere kɔ so no, wubefi ase ahu nea ɛka w’atiefo no kɛse.
Sɛnea wɔde bedi dwuma
Akuw betumi akyekye sɔhwɛ wɔ wɔn TikTok nhyehyɛe no mu denam:
Ɛresɔ editing features foforo ahwɛ bere biara a wɔbɛtow ahyɛ app no mu
Abakɔsɛm a wɔka no akwan horow a wɔbɛsɔ ahwɛ (nkyerɛkyerɛ, POV, ansa na wɔaka ne akyi, ne “da wɔ asetra mu”) .
Nsɛm a wɔatwitwa ntɛmntɛm, nsɛm a wɔakyerɛw, ne nsɛm a ɛwɔ screen so a wode bɛka ho
Nsɛm a ɛte saa ara mu nsakrae ahorow pii a wode bɛto hɔ na ama woahu nea ɛyɛ adwuma yiye
Nhwɛso: Sika App
Cash App de TikTok di dwuma sɛ beae a wɔsɔ adebɔ adwene hwɛ. Video ahorow bi wɔ mmɔnten so nsɛm a wobisabisa nkurɔfo ntɛmntɛm, bere a afoforo nso de wɔn ho to skits anaa ɔdio a ɛrekɔ so so.
Ɛdenam nhyehyɛe ahorow a wɔsɔ hwɛ so no, ahyɛnsode no betumi ahu nea ɛne n’atiefo no klik ankasa.
Faako a wonyae: Cash App
Metric a ɛsɛ sɛ wohwɛ
Sɛ wɔkyekyem pɛpɛɛpɛ a, bere a wɔde hwɛ nneɛma ne dodow a wowie.
2. TikTok yɛ nhwehwɛmu afiri a ɛreba
TikTok nnyɛ social media platform kɛkɛ bio. Ɛrebɛyɛ beae a nkurɔfo kɔ hwehwɛ mmuae ntɛmntɛm.
Sɛnea 2026 Adobe amanneɛbɔ bi kyerɛ no, mprempren adetɔfo 49% de TikTok di dwuma sɛ nhwehwɛmu afiri, na Gen Z 25% ka sɛ ɛyɛ adwuma yiye ma nsɛm a wɔhwehwɛ.
Faako a wonyae: Adobe
Sɛ́ anka nkurɔfo bɛkyerɛw asɛmmisa bi wɔ Google so no, wɔredan akɔ TikTok so akɔhwehwɛ nyansahyɛ ahorow, nneɛma a wɔayɛ ho nhwehwɛmu, ne nsɛmmisa a wobisa no da biara da ho mmuae. Ɛtɔ da bi a wɔhwehwɛ mu tẽẽ wɔ app no mu. Mmere foforo nso, mmuae no bɛda adi kɛkɛ bere a wɔrebɔ wɔn For You Page (FYP) no.
Nea enti a ɛho hia
Sɛ nkurɔfo hwehwɛ wɔ TikTok so a, wɔtaa bɛn sɛ wɔbɛyɛ biribi — sɛ́ ɛyɛ sɛ wɔresɔ aduannoa foforo ahwɛ anaasɛ wɔrehwehwɛ ade bi mu.
Ɛno kyerɛ sɛ TikTok video ahorow betumi ayɛ wɔn ade kɛse te sɛ nneɛma a wɔde hwehwɛ nneɛma. Video a wɔayɛ no yiye betumi akɔ so atwetwe wɔn a wɔhwɛ no bere tenten wɔ bere a wɔatintim no akyi.
Wɔ brands fam no, ɛno bue ɔpon a ɛbɛma woadu nnipa a ebia wonni wo akontaabu akyi nanso wɔde nsiyɛ hwehwɛ mmuae a ɛfa wo nnwuma ho no nkyɛn.
Wei nkyerɛ sɛ atetesɛm SEO rekɔ baabiara. Nnipa dodow no ara da so ara hwehwɛ nnwuma denam mfiri a wɔde hwehwɛ nneɛma mu a wɔagye din so. Nanso brands bɛyɛ nyansa sɛ wobefi ase honing wɔn social search optimization skills de ahwɛ ahu sɛ wɔredu obiara a obetumi atɔ adetɔfo nkyɛn.
Sɛnea wɔde bedi dwuma
Sɛnea ɛbɛyɛ a ɛbɛyɛ mmerɛw sɛ wubehu wo nsɛm wɔ TikTok so no, bɔ mmɔden sɛ:
Nsɛmfua titiriw a ɛfata a wɔde bɛka ho wɔ nsɛm a wɔakyerɛw ne hashtags mu
Nsɛmmisa a w’atiefo taa hwehwɛ ho mmuae a wobɛma
Nsɛmfua atitiriw a wɔbɛka denneennen wɔ video no mu (TikTok tumi index nsɛmfua a wɔka) .
Nkyerɛkyerɛ anaa nkyerɛkyerɛmu a ɛyɛ ntɛm a wobɛbɔ atwa nsɛmti a ɛtaa ba wɔ wo nnwuma mu ho ahyia
Fa TikTok video ahorow sɛ mmuae tiawa a wɔde ma wɔ nsɛmmisa a w’atiefo rebisa dedaw no ho.
Nhwɛso: CapCut
CapCut’s TikTok akontaabu no ayɛ ma wɔ editing tips ne tutorials a ɛkyerɛ users sɛnea wɔyɛ video effects pɔtee bi.
Video ahorow no pii yɛ nea ɛyɛ ahabammono daa, na ɛbua nsɛmmisa a wɔtaa bisa te sɛ sɛnea wɔde nsɛm a wɔakyerɛw agu so bɛka ho, asiesie nsɛm a wɔde akata so, anaasɛ wɔbɛsan ayɛ nneɛma a agye din.
Faako a wonyae: CapCut
Metric a ɛsɛ sɛ wohwɛ
Kar akwan so mfaso a ɛba bere tenten.
3. TikTok yɛ engine a ɛma wohu nneɛma
Sɛ wo hia adanseɛ a ɛkyerɛ sɛ TikTok yɛ engine a ɛma wohu nneɛma a, nhwehwɛ akyirikyiri nsen #TikTokMadeMeBuyIt hashtag no. Mprempren video bɛboro ɔpepem 30.5 na ɛka ho.
TikTok abɛyɛ beaeɛ a tumi wom ma nkurɔfoɔ sɛ wɔbɛsua nneɛma ho adeɛ, ahunu sɛ ɛreyɛ adwuma, na wɔsi gyinaeɛ sɛ ɛfata sɛ wɔtɔ anaa.
Data no foa so: 83% a wɔde di dwuma no ka sɛ wɔahu ade foforo bi wɔ TikTok so, na 70% ahu ade foforo bi.
Faako a wonyae: TikTok
Nea enti a ɛho hia
TikTok reyɛ kwan a efi nea wohu so kosi adetɔ so no ntɛmntɛm.
Sɛ wɔn a wɔhwɛ no hu nneɛma a ɔbɔadeɛ no di anim nhwehwɛmu anaa nyansahyɛ ahorow a, wobetumi afi nea wohu mu akɔ gyinaesi mu ntɛmntɛm.
Ɛno ne ade biako nti a influencer marketing di dwuma kɛse saa wɔ TikTok aguadi mu. Nhwehwɛmu a efi Edelman da no adi sɛ mprempren adetɔfo 60% wɔ ahotoso wɔ nea ɔbɔadeɛ bi ka fa ahyɛnsode bi ho sen nea ahyɛnsode no ka fa ne ho.
Nneɛma te sɛ TikTok Shop ne TikTok Live ma akwantu a efi nea wohu so kɔ adetɔ mu no yɛ tiaa mpo. Seesei wɔn a wɔde di dwuma no betumi atɔ nneɛma tẽẽ afi video ahorow, livestreams, anaa creator storefronts a wɔremfi app no mu da.
Faako a wonyae: RugsUSA
Wɔ brands fam no, eyi kyerɛ sɛ TikTok nyɛ top-of-funnel awareness channel kɛkɛ bio. Seesei ɛyɛ aguadi funnel no fã, nso.
Sɛnea wɔde bedi dwuma
Nneɛma a wɔde yɛ nneɛma betumi adan TikTok a wɔahu no ayɛ adetɔn denam:
Wɔn a wɔne adebɔfo bɛyɛ adwuma abom de ahwɛ mu anaasɛkyerɛ nneɛma a wɔyɛ
Product demos anaa nkyerɛkyerɛ a ɛkyerɛ sɛnea product bi yɛ adwuma a wɔbɛbɔ
TikTok Shop a wode bedi dwuma de ayɛ nneɛma a wobetumi atɔ tẽẽ afi video ahorow so
Hosting a TikTok Live de demo nneɛma na wobua nsɛmmisa wɔ bere ankasa mu
Nhwɛso: Aveeno
Wɔ TikTok video yi mu no, Aveeno de wɔn a wɔhwɛ no nantew fa honam ani hwɛbea a ɛyɛ mmerɛw a ɛwɔ anammɔn abiɛsa a wɔde ne nneɛma di dwuma mu. Esiane sɛ video no kɔ Aveeno’s TikTok Shop nti, wɔn a wɔhwɛ no betumi abɔ “Shop now” na wɔatɔ nneɛma no ntɛm ara.
Nea afi mu aba: anammɔn kakraa bi a ɛda nea wobehu ne nea wɔde bɛtɔ ntam.
Faako a wonyae: Aveeno
Metric a wode bedi akyi
Klik-through rate, product krataafa nsrahwɛ, ne nsakrae dodow.
4. Organic ne paid content reyɛ converging
Wɔ TikTok so no, organic content ne paid promotion bom yɛ adwuma.
Mprempren nnwumakuw pii bu organic posts sɛ adebɔ sɔhwɛ mmeae. Wodi kan tintim nsɛm no wɔ ɔkwan a ɛyɛ ɔkra so, wɔhwɛ nea ɛkanyan adwene, na afei wɔde nsɛm a wɔde hyɛ nkurɔfo nkuran a wotua ho ka ma video ahorow a ɛyɛ adwuma yiye no yɛ kɛse.
Formats te sɛ Spark Ads ma brands ma TikTok posts dedaw (a creator content ka ho) kɔ soro bere a wɔma video no yɛ nea ɛwɔ platform no so de no.
Faako a wonyae: MagicBrief
Nea enti a ɛho hia
Mpɛn pii no, social media aguade ho dawurubɔ fi ase denam dawurubɔ a wɔayɛ no nyinaa so. Wɔ TikTok so no, adeyɛ no kɔ so wɔ ɔkwan a ɛne no bɔ abira so.
Brands sɔ adwene ahorow hwɛ wɔ ɔkwan a ɛyɛ ɔkra so de hwɛ nea ɛwɔ asase so. Afei wobetumi ahyɛ video ahorow a ɛyɛ adwuma yiye no ho nkuran na ama wɔatumi akɔ atiefo pii nkyɛn.
Saa kwan yi boa akuw ma wɔsɛe dawurubɔ sikasɛm wɔ ɔkwan pa so denam sika a wɔde bɛto nneɛma a ɛreyɛ adwuma yiye dedaw akyi no so.
Sɛnea wɔde bedi dwuma
Brands betumi de wɔn organic ne paid akwan no abɔ mu denam:
TikTok mu nsɛm a wɔmfa nnuru nni dwuma wom a wode bɛto hɔ daa de asɔ nsusuwii ahorow ahwɛ
Video ahorow a ɛyɛ adwuma yiye a egyina metrics atitiriw te sɛ bere a wɔde hwɛ, kyɛfa, anaa ayɔnkofa so a wobehu
Amplifying posts a edi mu denam promotion a wotua ho ka so
Boosting creator content de trɛw ne nsa ka
Saa kwan yi boa akuw ma wɔma nsɛm a wɔn atiefo ani gye ho dedaw no yɛ kɛse.
Nhwɛso: HelloFresh
Wɔ saa TikTok a wɔaboa a efi HelloFresh yi mu no, ɔbɔadeɛ bi ka nea enti a nnansa yi ara ofii ase de aduan kit service no dii dwuma bio. Video no ka n’ankasa sika a wɔatew so ho mmara ne ɔfrɛ a ɛda adi pefee sɛ ɔnyɛ ade.
Esiane sɛ video no di ɔkwan a ɔbɔadeɛ di anim akyi nti, ɛhyɛ For You feed no mu yiye.
Faako a wonyae: HelloFresh
Metric a ɛsɛ sɛ wohwɛ
Ka a wɔbɔ wɔ ayeforohyia biara ho na wɔhwɛ bere wɔ video ahorow a wɔahyɛ ho nkuran so.
5. Ɔbɔadeɛ fekubɔ bue kwan a wɔfa so kɔ baabiara
Ɔbɔadeɛ fekubɔ abɛyɛ ɔkwan titiriw a wɔfa so yɛ adwuma wɔ TikTok so.
Ɛnyɛ nwonwa sɛ: adebɔfo gye adwene kɛse wɔ TikTok so. Nokwarem no, adebɔfo na wɔyɛ akontaabu ahorow a U.S. TikTok a wɔde di dwuma no di akyi no mu bɛyɛ fã.
Sɛ brands ne adebɔfoɔ yɛ adwuma bom a, wɔtumi du atiefoɔ nkyɛn wɔ ɔkwan a ɛte nka sɛ ɛyɛ awosuo kɛseɛ wɔ platform no so. Saa fekubɔ ahorow yi betumi afa akwan horow pii so, efi video ahorow a wɔboa ne nneɛma a wɔyɛ ho ɔyɛkyerɛ so kosi adwumayɛ a ɛkyɛ so.
Faako a wonyae: valerietaiylorr
Nea enti a ɛho hia
Adebɔfo de ahotoso, nipasu, ne wɔn atiefo ho ntease a emu dɔ ba. Mpɛn pii no, wɔn nsɛm no te nka sɛ ɛyɛ awosu na ɛka ho asɛm sen aguadi ɔsatu ahorow a wɔde sika pii yɛ.
Wɔ brands fam no, fekubɔ a wɔne adebɔfo yɛ no bue ɔpon ma niche mpɔtam ne nkɔmmɔbɔ a ɛrekɔ so dedaw wɔ asɛnka agua so.
Sɛnea wɔde bedi dwuma
Brands betumi akyekye adebɔfo fekubɔ a emu yɛ den denam:
Ahofadi a wɔbɛma adebɔfo de wɔn ankasa nne aka asɛm no
Wɔyɛ adwuma bom wɔ nkyerɛkyerɛ, nneɛma a wɔde yɛ nneɛma ho ɔyɛkyerɛ, ne nneɛma a ɛwɔ akyi
Ayɔnkofa a wɔyɛ pɛnkoro ne abusuabɔ a ɛtra hɔ kyɛ a wɔbɛsɔ ahwɛ
Nhwɛso: Microsoft
Microsoft ne TikTok adebɔfoɔ a wɔde adwumayɛ, adesua, ne adwumayɛ ho nsɛm to gua dedaw no yɛ adwuma.
Wɔ video ahorow a wɔaboa yi mu no, adebɔfo nantew sɛnea wɔde Microsoft 365 nnwinnade di dwuma de yɛ dwumadi ahorow ho nhyehyɛe, di nnwuma akyi, anaa wɔhwɛ wɔn nhyehyɛe so.
Faako a wonyae: ellenparkk
Esiane sɛ saa nsɛm yi te wɔn channels so dedaw nti, fekubɔ no nte nka sɛ ad a ɛretwa feed no mu. Ɛte sɛ post foforo wɔ wɔn daa dwumadi mu.
Na ɛno ne asɛm no: wɔn a wɔhwɛ no nya kwan hu sɛnea nnwinnade no hyɛ adwumayɛ nhyehyɛe ankasa mu, ɛnyɛ aguadi mu mfonini kɛkɛ.
Metric a ɛsɛ sɛ wohwɛ
Engagement rate, kyɛfa, ne akyidifoɔ nkɔsoɔ a ɛfiri ɔsatuo a ɔbɔadeɛ di so.
6. Odi nkonim wɔ TikTok so kɔ akyiri sen adwene a wohu
Views yɛ metric a wotumi hu sen biara wɔ TikTok so, nanso ɛka asɛm no fã bi pɛ.
Nnwumakuw pii rehwɛ akɔ akyiri sen sɛnea wosusuw nneɛma ho sɛnea ɛbɛyɛ a wɔbɛte sɛnea wɔn nsɛm no ma wɔde wɔn ho hyɛ mu, wohu, ne nea efi adwumayɛ mu ba ankasa ase.
Nea enti a ɛho hia
Video betumi ayɛ rack upmpempem anaa ɔpepem pii mpo a wɔhwɛ na ɛda so ara te nka sɛ ɛyɛ bokiti a ɛtɔ gu fam ma wo brand no.
Ɛno nti na akuw a wonim nyansa hwɛ akyiri sen adwene a wɔde hwɛ ade no. Metrics te sɛ hwɛ bere, kyɛfa, sie, ne kliki kyerɛ sɛ ebia nkurɔfo reyɛ aso, wɔrekyɛ emu nsɛm, anaasɛ wɔretu anammɔn a edi hɔ. Wɔ adwumayɛbea akuw fam no, saa nsɛnkyerɛnne yi boa ma wɔde TikTok adwumayɛ bata aguadi botae ahorow a ɛtrɛw ho.
Sɛnea wɔyɛ no
Akuw betumi asusuw TikTok adwumayɛ ho denam metrics a wɔakyekyere wɔ mmeae abiɛsa a wobedi akyi so:
Engagement quality, te sɛ watch time, retention, kyɛfa, ne sikakorabea
Discovery signals, te sɛ profile nsrahwɛ ne akyidifo nyin
Adwumayɛ mu nsunsuansoɔ, te sɛ link clicks, product page nsrahwɛ, ne nsakraeɛ
TikTok’s native analytics ma wonya nhumu titiriw. Nanso akuw pii de social media management adwinnade di dwuma de nya adwumayɛ ho mfonini a edi mũ.
Sɛ nhwɛso no, Hootsuite ma akuw ahorow kwan ma:
Fa adwumayɛ toto akwan horow so: Hwɛ nhwehwɛmu a efi wo sohyial platform ahorow nyinaa so wɔ beae biako na te sɛnea nneɛma yɛ adwuma wɔ TikTok so ne nkitahodibea afoforo ase.
Nya abakɔsɛm mu data pii: Hootsuite ma wotumi hwehwɛ data mu kɔ akyiri sen TikTok’s 365-day window.
Yɛ amanneɛbɔ a wotumi sesa: Yɛ amanneɛbɔ a wɔayɛ ama wo a wɔde wɔn ho hyɛ mu ne amanneɛbɔ botae ahorow.
Yɛ nneɛma a ɛrekɔ so ne nhumu ho mfonini wɔ w’adwenem: Nnwinnade a wɔde yɛ data ho mfonini boa ma wɔkyerɛkyerɛ nhwɛso ne adwumayɛ mu nkɔso mu.
Benchmark adwumayɛ: Fa wo TikTok metrics toto nnwuma mfɛfo ho.
Metric a ɛsɛ sɛ wohwɛ
Metrics te sɛ bere a wɔde hwɛ, kyɛfa, sie, ne nsakrae da no adi sɛ ebia video bi regye wɔn a wɔhwɛ no ankasa anaa.
#1 ma TikTok aguadi
Yɛ TikToks ho nhyehyɛe, bua nsɛm a wɔka, na fa nea efi mu ba no kyerɛ wɔ amanneɛbɔ ahorow a ɛyɛ fɛ mu. Ɛyɛ mmerɛw yiye. Fi ase sɔ wo sɔhwɛ a wontua hwee no ase
5 a ɛho hia sen biara wɔ TikTok trends ma adebɔfo
Sɛ woyɛ TikTok ɔbɔadeɛ a, TikTok trends anum a ɛsɛ sɛ wohwɛ ni:
Adebɔfo reyɛ ankorankoro ahyɛnsode ahorow
Asetra mu nsakrae ho asɛm a wɔka no yɛ sɛ wubenya bere tiaa bi
Nsɛm a ɛtoatoa so no ma atiefo san ba bio
Niche mpɔtam ahorow renya nkɔso
Nsɛm a wɔde anigyede di kan di nkonim
1. Adebɔfo reyɛ ankorankoro ahyɛnsode ahorow
Sɛ́ anka wɔde nneɛma a wɔanhyɛ da bɛto hɔ no, TikTok abɔfo a wodi yiye no nya nne, ɔkwan a wɔfa so yɛ, anaa beae a wotumi hu a ɛbɛyɛ nea wɔn atiefo no nni mfomso.
Nea enti a ɛho hia
Sɛ́ ebia wonim wo sɛ wutwa ti nhwi a ɛyɛ kurukuruwa anaasɛ wunya wimhyɛn a ne bo nyɛ den no, sɛ wode w’adwene si biribi so pefee a, ɛma ɛyɛ mmerɛw ma bɛhwɛadefo sɛ wɔbɛte nea wode ma ne nea enti a ɛsɛ sɛ wɔbɔ “Di Akyi” no ase.
Ɛsan nso boa wo ma wo ne nnipa a wɔrehwehwɛ wo nsɛm no di nkitaho ntɛmntɛm, ɛboa wo ma woda nsow wɔ feeds a nnipa ahyɛ mu ma mu.
Sɛnea wɔde bedi dwuma
Kyerɛkyerɛ nea wopɛ sɛ wohu wo mu na kyekye nsɛm a ɛfa saa asɛmti no ho. Sɛ́ ebia wode w’adwene si ti nhwi ho nkyerɛkyerɛ, adwumayɛ ho hacks, anaa sikasɛm ho afotu so no, sɛnea wobɛkɔ so daa no boa ma atiefo kae wo nsɛm no.
Bere kɔ so no, saa nipasu a ɛda adi pefee no nso betumi ama ayɛ mmerɛw sɛ wɔbɛtwetwe wɔn a wɔyɛ nneɛma a wɔde di dwuma no fekubɔ ahorow.
Nhwɛso: Alexis Nikole na ɔkyerɛwee
TikTok bɔfo Alexis Nikole nyaa akyidifo pii denam video ahorow a ɛfa aduan a wɔhwehwɛ ne wuram nnuan ho a ɔde kyekyɛɛ no so. Ɛdenam anigye pɔtee bi a ɔde ne ho too so na ɔkaa ho asɛm kyerɛɛ nipasu ne nimdeɛ so no, ɔdanee asɛmti titiriw bi yɛɛ no ankorankoro ahyɛnsode a wotumi hu.
Faako a wonyae: alexisnikole
2. Asetra mu nsakrae ho asɛm a wɔka ne sɛ wubenya bere tiaa bi
TikTok abɛyɛ beae a adebɔfo kyerɛw asetra mu nsakrae akɛse, adwuma mu nsakrae, ne akwan foforo a wɔfa so yɛ nneɛma ho asɛm. Efi bere a wofii ase yɛɛ adwuma wɔ ɔfã bi so kosi sɛ wobetu akɔ kurow foforo mu no, adebɔfo pii ka asetra mu nsakrae ho nsɛm a ɛyɛ nokware.
Saa nsɛm yi taa de abakɔsɛm a wɔka ne afotu a mfaso wɔ so frafra, na ɛma wɔn a wɔhwɛ no hu sɛnea obi foforo reyɛ nsakrae.
Faako a wonyae: TikTok
Nea enti a ɛho hia
Wɔtwetwe atiefo kɔ nsɛm a ɛte sɛ nea wotumi ka ho asɛm na ɛyɛ nokware so. Sɛ adebɔfo ka wɔn ankasa akwantu, nsɛnnennen, anaa asuade ahorow a wonyae ho asɛm a, ɛboa wɔn a wɔhwɛ no ma wosusuw sɛnea nsakrae a ɛte saa ara betumi ayɛ wɔ wɔn ankasa asetra mu.
Saa nsɛm yi taa kanyan nkɔmmɔ na ɛhyɛ wɔn a wɔhwɛ no nkuran ma wosusuw wɔn ankasa botae ahorow, nneɛma a wɔyɛ daa, anaa wɔn suban ho.
Sɛnea wɔde bedi dwuma
Kyɛ osuahu ahorow a ɛkyerɛ sɛnea woresua, woretu mpɔn, anaa woresɔ biribi foforo ahwɛ. Fa w’adwene si nokwaredi ne nneɛma a mfaso wɔ so a afoforo betumi de adi dwuma sode kɔ wɔn ankasa asetra mu.
Nhwɛso: Madi Beumee
Ɔbɔadeɛ Madi Beumee kyekyee atiefo denam n’asetra a ɔkyerɛwee bere a otu kɔɔ Boston akyi no so. Ɔde n’atiefo kɔ bere a ɔhwehwɛ mmeae foforo a atwa kurow no ho ahyia, ɛtɔ mmere bi a ɔne ne nnamfo na ɛtɔ mmere bi nso a ɔno nkutoo.
Ɔsan nso de dapɛn dapɛn nsɛm a ɛtoatoa so a agye din a ɛtwe adwene si nneɛma a ɛsɛ sɛ wɔyɛ wɔ Boston dapɛn biara so to gua, na ɛma wɔn a wɔhwɛ no nya adwene a ɛyɛ anigye a wɔde befi adi.
Faako a wonyae: Madi Beumee
3. Nsɛm a ɛtoatoa so no ma atiefo san ba
TikTok adebɔfo pii a wodi yiye no kyekye video ahorow a ɛsan ba bio twa asɛmti anaa asɛnnennen pɔtee bi ho hyia.
Nsɛm a ɛtoatoa so betumi afa akwan horow pii so, efi matcha a eye sen biara a wubenya wɔ wo kurow mu so kosi afã horow a ɛyɛ hustles ahorow a wobɛsɔ ahwɛ de ahu nea ɛma wonya sika kɛse so.
Nea enti a ɛho hia
Nsɛm a ɛtoatoa so a ɛkɔ so daa no ma wɔn a wɔhwɛ no nya nea enti a wɔbɛsan aba bio abɛhwɛ video ahorow a ɛbɛba daakye. Sɛ atiefo nim sɛ ɔbɔadeɛ bi de installment foforo bɛto hɔ a, ɛda adi sɛ wobedi akyi.
Nea ɛka ho no, video series a wobɛyɛ no betumi ama content planning ayɛ mmerɛw efisɛ enhia sɛ wopere wo ho hwehwɛ video ho adwene wɔ simma a etwa to mu.
Sɛnea wɔde bedi dwuma
Susuw nsɛmti a efi awosu mu ma ɛyɛ video ahorow pii ho. Sɛnea ɛbɛyɛ a adeyɛ no bɛyɛ mmerɛw no, bɔ mmɔden sɛ wobɛbɔ video ahorow pii prɛko pɛ na woadi kan ayɛ ho nhyehyɛe. Sɛ nhwɛso no, wubetumi de video foforo bi ahyɛ hɔ Fida biara sɛnea ɛbɛyɛ a wɔn a wɔhwɛ no ahu bere a ɛsɛ sɛ wɔhwɛ video a edi hɔ no kwan.
Nhwɛso: SimplyNikkiB
Ɔbɔadeɛ SimplyNikkiB nnansa yi ara fii ase wɔ nsɛm a ɛtoatoa so a wɔfrɛ no Barely Better a na ne botae ne sɛ ɔbɛsɔ apɔwmuden su 50 ahwɛ wɔ afe 2026. Ɛde besi ha no, she’s tried journaling, silent commuting, and other small lifestyle tweaks.
Esiane sɛ video biara yɛ sɔhwɛ a ɛkɔ so no fã nti, wɔn a wɔhwɛ no wɔ nea enti a ɛsɛ sɛ wɔkɔ so san ba ma wɔyɛ foforo a edi hɔ no.
Faako a wonyae: SimplyNikkiB
4. Niche mpɔtam ahorow renya nkɔso
TikTok yɛ niche mpɔtam mpempem pii a ɛfa anigyede anaa anigyede pɔtee bi ho (#BookTok, obiara?). Saa mpɔtam a wɔayɛ biako denneennen yi ka adebɔfo ne ahwɛfo a wɔwɔ akɔnnɔ koro bom.
Sɛ́ anka wɔbɛbɔ mmɔden sɛ wɔbɛma obiara ani agye ho no, adebɔfo a wodi yiye pii de wɔn adwene si nsɛmti a ɛka nnipa kuw ketewaa bi asɛm so.
Nea enti a ɛho hia
Niche mpɔtam hɔfo taa de wɔn ho hyɛ mu kɛse. Sɛ ahwɛfoɔ te nka sɛ ɔbɔadeɛ bi kasa kyerɛ wɔn anigyeɛ a, ɛda adi sɛ wɔbɛka, wɔbɛkyɛ, na wɔadi wɔn akyi.
Sɛ wode w’adwene si niche pɔtee bi so a, ebetumi nso aboa TikTok’s algorithm ma ahu atiefo a wɔfata ma wo nsɛm no.
Sɛnea wɔde bedi dwuma
Susuw mpɔtam a wo ne wɔn di nkitaho fi awosu mu no ho. Sɛ́ ɛyɛ akwantu, adwumayɛ, aduannoa, agodie, anaa ankorankoro sikasɛm no, sɛ wode w’adwene si nsɛmti a ɛkasa kyerɛ ahwɛfo kuw pɔtee bi so a, ebetumi aboa wo nsɛm no ma wɔanya n’atiefo.
Nhwɛso: #BookTok
#BookTok mpɔtam hɔfoɔ abɛyɛ niches a ɛwɔ nkɛntɛnsoɔ kɛseɛ wɔ TikTok so no mu baako. Adebɔfo kyɛ nhoma ahorow ho nyansahyɛ, nsɛm a wɔasan asusuw ho, ne sɛnea wɔyɛ wɔn ade wɔ wɔn akenkan a aba foforo ho, na ɛboa ma nsɛmti ahorow bi kɔ so trɛw na mpo ɛkɔ fam wɔ nhoma ahorow a wɔtɔn sen biara no din mu.
Fibea: katiewukyerɛw
5. Anigyede-di kan nsɛm di nkonim
Wɔ TikTok so no, For You Page no gyina nea wuhu sɛ ɛyɛ anigye wɔ TikTok so nkutoo so.
Mpɛn pii no, adebɔfo a wodi yiye de nsɛm a mfaso wɔ so ka nsɛm a wɔka, aseresɛm, anaa mfonini ahorow a ɛyɛ anigye bom ma wɔn mu nsɛm no yɛ anigye sɛ wɔbɛhwɛ.
Nea enti a ɛho hia
TikTok’s algorithm de nneɛma a ɛma nkurɔfo kɔ so de wɔn ho hyɛ mu no di kan. Video ahorow a ɛyɛ anigye no taa ma wonya bere tenten a wɔhwɛ, wɔkyɛ pii, na wɔsan hwɛ pii — ne nyinaa yɛ nsɛnkyerɛnne a ɛboa ma nsɛm a ɛwɔ mu no du atiefo pii nkyɛn.
Video ahorow a ɛkyerɛkyerɛ anaa ɛma nsɛm mpo taa yɛ adwuma yiye bere a wɔde ma wɔ ɔkwan a ɛyɛ anigye so (wɔ ɔkwan foforo so no, wo brand no nhyɛ video a wɔde anofafa yɛ biako anaa TikTok asaw nsɛnnennen).
Sɛnea wɔde bedi dwuma
Fa w’adwene si so sɛ wobɛma wo nsɛm no ayɛ nea ɛsom bo na ɛyɛ anigye. Nhama a emu yɛ den wɔ sikɔne kakraa a edi kan no mu, nsɛm a wɔka no pefee, ne adebɔ mu nsakrae betumi aboa ma ahwɛfo adwene akɔ so.
Sɔ pacing, TikTok nnyigyei a ɛrekɔ so, ne abakɔsɛm a wɔde aniwa hu hwɛ na ama w’ahwɛfo no akɔ so ahu.
Nhwɛso: Duolingo
TikTok trends asɛm biara nni hɔ a ɛbɛyɛ nea edi mũ a wɔanka Duolingo ho asɛm.
Duolingo’s TikTok akontaabu agye din wɔ ne video ahorow a ɛyɛ serew a ɛkyerɛ brand’s green owl mascot. Ɛdenam aseresɛm a ntease nnim ne basabasayɛ vibes a wɔde wɔn ho to so so no, brand no nim sɛnea wogye n’atiefo ani.
Faako a wonyae: Duolingo
FAQ: TikTok TrendsDɛn ne TikTok trends a ɛwɔ soro na ɔkwan bɛn so na ɛka brand strategy?TikTok trends a ɛwɔ soro no bi ne adebɔ-style content, search-driven discovery, social trade, ne partnership a ɛbɛnntam brands ne adebɔfo ntam. Sɛ wɔka bom a, saa nneɛma yi piapia brands ma ɛkɔ ntɛmntɛm, sɔ nsusuwii foforo hwɛ, na wɔyɛ nneɛma a ɛte sɛ nea ɛyɛ abɔde ma platform.Wɔsan nso kyerɛ sɛ TikTok nyɛ anigyede app kɛkɛ bio — ɛyɛ beae a nkurɔfo hu brands na wosi gyinae sɛ wɔbɛtɔ.How do TikTok trends evolve and what stats show their lifecycle?TikTok trends usually start when a video gets strong engagement signals like high hwɛ bere, likes, comments, ne shares. Saa nsɛnkyerɛnne no ka kyerɛ algorithm no sɛ nkurɔfo ani gye emu nsɛm no ho, enti ɛkyerɛ video no ma nnipa pii a wɔde di dwuma. Bere a adebɔfo afoforo san yɛ ɔkwan a wɔfa so yɛ, nnyigyei, anaa adwene no, nea ɛrekɔ so no trɛw wɔ asɛnka agua no so. Awiei koraa no, engagement brɛ ase na trend no yera (anaasɛ ɛdannan kɔ nsakrae foforo).TikTok trend data bɛn na ɛsɛ sɛ nnwumakuw hwɛ so ma content planning?Ɛsɛ sɛ nnwumakuw hwɛ wɔn ankasa adwumayɛ data ne nea ɛrekɔ so wɔ platform no nyinaa so. Mfinimfini metrics te sɛ hwɛ bere, wie dodow, ne kyɛfa kyerɛ nea ɛka w’atiefo. Bere koro no ara mu no, sɛ wode w’ani si nnyigyei a ɛrekɔ so, hashtags, ne video ahorow so a, ebetumi aboa akuw ma wɔahu nneɛma foforo ho adwene.Ɔkwan bɛn so na ɛsono TikTok trend engagement metrics wɔ nnwuma ne atiefo mu?TikTok engagement betumi ayɛ soronko kɛse a egyina nnwuma ne atiefo so. Sɛ nhwɛso no, asetra mu nsɛm taa ma wonya kyɛfa ne nsɛm pii, bere a nhomasua anaa B2B nsɛm betumi ama wɔahwɛ bere tenten. Saa nhyehyeɛ yi nteaseɛ boa brands ma wɔyɛ nsɛm a ɛne sɛdeɛ wɔn atiefoɔ pɛ sɛ wɔde wɔn ho hyɛ mu no hyia.Nnwinnadeɛ bɛn na ɛboa akuo ma wɔdi TikTok nkɔsoɔ akyi na wɔyɛ ho adwuma wɔ berɛ ankasa mu?Nnwinnadeɛ te sɛ TikTok Creative Center ne Hootsuite boa akuo ma wɔdi nneɛma foforɔ akyi na wɔyɛ ho adwuma wɔ berɛ ankasa mu. TikTok Creative Center si hashtags, nnyigyei, ne video ahorow a ɛrekɔ so wɔ platform no nyinaa so dua, bere a Hootsuite boa akuw ma wɔhwɛ wɔn ankasa adwumayɛ, di nneɛma a ɛreba ne nea ɛrekɔ so no akyi, de nea efi mu ba no toto akansifo ho, na wɔyɛ nsakrae wɔ wɔn TikTok nhyehyɛe no mu ankasa time.{"@context":"https://schema.org","@type":"FAQPage","mainEntity":[{"@type":"Question","name":"Dɛn ne TikTok trends a ɛwɔ soro na ɔkwan bɛn so na ɛka brand strategy?","acceptedAnswer":{"@type":"Answer","text":"TikTok trends a ɛwɔ soro no bi ne creator-style content, search-driven adehunu, asetena mu aguadi, ne fekubɔ a ɛbɛn a ɛda ahyɛnsodeɛ ne adebɔfoɔ ntam TikTok trends evolve na stats bɛn na ɛkyerɛ wɔn lifecycle?","acceptedAnswer":{"@type":"Answer","text":"TikTok trends taa fi ase bere a video bi nya engagement signals a emu yɛ den te sɛ high watch time, likes, comments, ne shares Saa signals no ka kyerɛ algorithm no sɛ nkurɔfo ani gye emu nsɛm no ho, enti ɛkyerɛ video no ma nnipa pii a wɔde di dwuma no adwene no, su no trɛw wɔ platform no so. Awiei koraa no, engagement no brɛ ase na su no yera (anaasɛ ɛdannan kɔ nsakrae foforo mu)."}},{"@type":"Question","name":"TikTok trend data bɛn na ɛsɛ sɛ nnwumakuw hwɛ so ma content planning?","acceptedAnswer":{"@type":"Answer","text":"Ɛsɛ sɛ nnwumakuw hwɛ wɔn ankasa adwumayɛ data ne what’s trending across the platform.Mfinimfini metrics te sɛ watch time, completion rate, ne shares kyerɛ nea ɛne w’atiefo no hyia Bere koro no ara mu no, sɛ wode w’ani si nnyigyei a ɛrekɔ so, hashtags, ne video formats so a, ebetumi aboa akuw ma wɔahu content adwene foforo."}},{"@type":"Question","name":"How do TikTok trend engagement metrics differ by industry and audience?","acceptedAnswer":{"@type":"Answer","text":"TikTok nkitahodi betumi ayɛ soronko kɛse a egyina nnwuma ne atiefo so engage."}},{"@type":"Asɛmmisa","name":"Nnwinnade bɛn na ɛboa akuw ma wodi TikTok nkɔso akyi na wɔyɛ ho adwuma wɔ bere ankasa mu?","acceptedAnswer":{"@type":"Answer","text":"Nnwinnade te sɛ TikTok Creative Center ne Hootsuite boa akuw ma wodi nneɛma foforo a ɛrekɔ so no akyi na wɔyɛ ho adwuma wɔ bere ankasa mu video ahorow wɔ platform no nyinaa so, bere a Hootsuite boa akuw ahorow ma wɔhwɛ wɔn ankasa adwumayɛ, tracknneɛma a ɛrepue ne nea ɛrekɔ so, fa nea efi mu ba no toto akansifo ho, na wɔyɛ nsakrae wɔ wɔn TikTok nhyehyɛe mu wɔ bere ankasa mu."}}]}
Ma wo TikTok a wowɔ no nyini wɔ wo social channels afoforo a wode Hootsuite di dwuma no nkyɛn. Yɛ nhyehyɛe na tintim nsɛm a wɔde bɛto gua ma mmere a eye sen biara, fa w’atiefo no hyɛ mu, na susuw adwumayɛ — ne nyinaa fi dashboard biako a ɛnyɛ den sɛ wode bedi dwuma so. Sɔ hwɛ kwa nnɛ.
Fi ase
The post TikTok nneɛma a ɛho hia sen biara a ɛsɛ sɛ wohwɛ wɔ afe 2026 mu no mu 11 appeared first on Social Media Marketing & Management Dashboard.
